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Trust is the highest form of human motivation, it brings out the very best in people. 
– Stephen R. Covey

Trust works as a lubricant between people and in organizations: everything works with less friction, with more ease, better results and higher satisfaction.

50% of new managers fail within the first 18 months at their job. They are perceived as ineffective by their subordinates and find out rapidly they don’t have the right skills for the job. To top this off, 60% say they did not receive any support from their senior management.

Once you made it through the first couple of years, as a mid-career decision-maker, you find yourself pulling a heavy load through rough sand, with never-ending to-do lists and too many meetings. Working at increased intensity with a sense of spinning the wheels can lead to negative stress and burnout. The symptoms of this include “tired–wired” syndrome, resulting in many managers finding themselves unable to make small decisions.

Even long-term CEOs struggle to keep up with forces inside and outside the company. As well as keeping up with ever faster changes in technology, marketplace and workforce. Consequently, many would like to reinvent themselves to get some energy back and become inspired again, but being behind the wheel for so long, they don't know how.


"Jan understands the value that trust brings to any relationship. Jan has developed a methodology for managing trust in workplace relationships that is the most comprehensive and the most practical that I have seen. The approach is comprehensive, simple, insightful and highly actionable. I strongly recommend Jan as an expert, consultant and trainer and his method as an impactful way to boost workplace trust."
  - Thomas Mcneil,  Corporate trust and reputation | CEO and C-suite consultants

360º Trust Compass

Whether you like it or not, trust happens, but it's invisible if you don't know what to look for. You guessed it right, that's exactly what we have developed. We have defined 6 principles and 24 aspects that influence the perception of trust in relationships, even the relationship with yourself. Our leadership coaching helps managers to become and stay confident, to become trusted and know who to trust. 


The 360º Trust compass helps to ask the right questions, gain insights, and know what actions to take. Once you know what to look for, the results are in plain sight. 

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360 degrees trust, The book.
In December 2023 Jan published his first book in Dutch. In it, he explains the full spectrum of the trust compass. Furthermore, Jan writes about trust in management and leadership and how the aspects of the trust compass can help to create better relationships and improve corporate culture. 

'A powerful aspect of this book is - literally - its focus on 360-degrees trust, implying that trust must flow in all directions to be truly effective. And so it is. With his keen insight and clear writing style, Jan van der Spoel manages to convince us to look not only at how we receive trust, but also how we give and foster it within teams, organisations, companies.'

-Review by  Robert van den Ham, Director Content & Creatie De Ondernemer

"Jan is a pleasant and calm trainer, who takes you on a journey to trust yourself, others, and the world as we want to treat and shape it. He tailored his training to my needs, providing tailored advice on my own vision, mission and goals. Jan listens well, and can empathise well. Personal, yet professional. Top trainer!"
- Lavinia Warnars, Ego2Eco Ecopreneur 

Why now?

The next step in your life always has to do with people and relationships. Whether it’s a lover, a new job, your boss, the board of directors, stakeholders, voters, or the relationship with yourself. The quality of those relationships influences your next breakthrough. Navigating relationships can be a very difficult challenge. Understanding the most important aspects of it gives you control and grip you did not have before. Can you afford to wait?

About us
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About us

Jan van der Spoel is the founder of Grip on Tust. He is a designer by heart. Jan loves solving puzzles or taking on challenges to make a product or situation better than before. Finding out what elements are crucial, applying design thinking steps, and letting instinct, intuition and persistence do their part. This is why he became a Creative Director for more than 25 years. Working for clients such as Unilever, Philips, Nutricia (Danone), KNVB and many more. 

"The part of the brain that is responsible for decision-making has no capacity for language". In 2011 these words of Simon Sinek hit Jan like a lightning bolt and inspired him to shift his focus to the fields of behavioural science and especially trust.

Trust is crucial in every relationship but invisible if you don't know what to look for. 

Extensive research of different concepts, words and models led him to design one comprehensive model where the most essential principles of trust come together. 

Jan is not a scientist, psychologist or change manager but a problem solver. He is truly driven to contribute to better relationships and happier lives. Not only within companies but everywhere. Understanding human behaviour is the starting point. With Grip on Trust, Jan hopes to make the world a nicer place. 


Consultancy overview

Building Trust to Solve Key Business Challenges

Many companies face problems with conflict, lack of alignment, and poor information flows stemming from low organizational trust.

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Building Organizational Trust

Our intensive customized training helps leaders and teams optimize trust, communication, and collaboration within your organization.  

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How to become a better leader

Many leaders struggle with being unprepared for the new job, lack of support, declining inspiration over the course of their careers or how to navigate pressure at the top. 

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One-on -one attention

Facing a Challenge? Are you dealing with a specific dilemma? Unsure how to approach a tough decision? A one-on-one coaching conversation can provide the clarity and confidence you need.

Our personal coaching programs can help. 

• Sparringpartner for CEOs

• Mentoring for first-time managers

• Custom programs

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Share Insights, gain wisdom

In a mastermind group, you will share experiences and exchange ideas under the guidance of a trust expert. Participate in a mastermind group appropriate to your career stage: first-time managers, mid-career managers or CEOs. 

You can register straight away. As soon as there are 8 participants, a new group starts.

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How to start?


Schedule a date and time in my calendar 


Discuss your situation to advise you how the principles of trust can help you with your management challenges, fitting your time and budget, without any obligations.


Become the better version of yourself. Make your life as a manager easier, become more impactful, your work more fun and inspire those around you. 

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Keynote speaking and presentations

You can book me for keynote speeches, inspirational talks, workshops and masterclasses, both live or online. Visit my speaker website for more information.

What people say

What people say

"I consider Jan the Simon Sinek of the Netherlands. I had the pleasure of working with Jan on a coaching project and learned some priceless information and processes on how to build trust. Jan is an expert on trust. Not just why it's important, but how it works and more importantly how to build it! I also learned that Jan is highly passionate about human-to-human communication and how words trigger emotions based on memory and past experiences and understand the connect between words and past experiences is key to influencing the behaviour you want to see in people through your communication. It's fascinating and highly enabling when building a business involving people. Thank you Jan for these priceless insights."

- Chris Baldwin, PhD Founder of 10X SPEAKER, Speaker coach

"Jan understands the value that trust brings to any relationship, and he has dedicated himself to understanding what makes and breaks it to help leaders and their organizations grow and protect it. In the process, he has developed a methodology for managing trust in workplace relationships that is the most comprehensive and the most practical that I have seen. His 360˚ approach covers the full spectrum of behaviors, feelings and perceptions that impact trust. It does so by bringing together the latest insights from management science, behavioral psychology, neuroscience, sociology in a simple, easy-to-understand model. It’s a model and methodology that are easy to employ to get a sense of (a) the level of trust in key workplace relationships, (b) understand specifically what’s driving it and (c) what steps to take to boost or restore it. The approach is comprehensive, simple, insightful and highly actionable. I strongly recommend Jan as an expert, consultant and trainer and his method as an impactful way to boost workplace trust."

 - Thomas Mcneil,  Corporate trust and reputation | CEO and C-suite consultant

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